Home > Search Results: keywords:"internet marketing tools."
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Analysis of internet marketing tools with the focus on czech companies
 Černý, Daniel ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The first part represents an overiew of basic marketing terms and concepts with the emphasis on marketing communications and current marketing trends. The main topic of this bachelor thesis, internet marketing and its tools, gets an in-depth analysis in the second chapter, followed by relevant statistics concerning the use of internet in the Czech Republic. These two parts form a theoretical background for the actual research which compares the attitudes towards internet marketing within a group of different companies from different industries. The authors draws universal conclusions on modern era marketing, as well as particular recommendations for each company.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English